Paul Schneider, owner of TWIST with three stores in Portland and Seattle, was interviewed in December by Oregonlive.com on his savvy buying skills that saw his stores through a very tough year.
Here are some of the top-sellers he was banking on for the holiday seasion:
Silver jewelry has definitely become more popular this year, as have pieces that have meaning; whether it's words or symbols on it, people seem very connected to that.Artists have been finding more creative uses of beautiful semiprecious stones and cutting the stones in a different way -- that's been really fun for people when they come in.
We've also been focusing more on wedding rings and bridal jewelry. People are still getting married and for most people, it's the most expensive and meaningful piece of jewelry they will ever buy. Ours is not traditional jewelry but we respect traditions. We have diamonds, platinum and gold rings. We've really created business there.
Read the whole article here. Kudo's to this savvy Couture Jeweler!
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