Take a look at platanium

With most—if not all—jewelry raw materials (gold, silver, gemstones, diamonds, etc.) coming from overseas, it is refreshing indeed to see a U.S. company develop a jewelry brand (platanium) that could, to some degree, take the place of foreign gold and/or silver.

As we know by now, platanium (not to be confused with the relatively expensive palladium), is a stainless steel alloy that doesn't scratch or tarnish, and is sold under the brand name Carved Creation.

With the roller coaster prices of gold and silver, rising diamond prices and question of genuine stone availability (phew), having a small U.S.-based company launch an innovative brand and concept is refreshing and worth looking at.

The company targets customers seeking to spend $200 on customized platanium jewelry (Carved Creation), but is now nicely diversified by marketing customized gold and silver jewelry at $400-$700. Its main distribution is via the Internet.

Like any small company launching an innovative brand in a crowded industry and in a struggling economy, Carved Creation faces obstacles galore. If the brand grows quickly, competitors (some better managed and capitalized) will also launch their own brand. As a niche brand, it is uncertain how much growth is available.

Nevertheless, I hope other firms take a chance and launch innovative jewelry products too.

Jan Brassem is a founder of Eclipse Global Consulting LLC, a firm that assists jewelry retailers who are expanding into foreign markets and/or sourcing globally. You can e-mail him at Jan@EclipseGlobalConsulting.com.

Comments

[Kat]

Where is it manufactured? Sounds like something my Army husband would like to take with him to Iraq.

[John Brassem]

The best way would be to check their web site, (www.ccforlife.com). I'm sure it will answer your questions.

Jan

[Erasmus Clark]

Thank you for this great article on Platanium. We're promoting it on the Ringbox blog:

http://ringbox.wordpress.com/

[Karen]

Dear Mr. Clark,

I hope the new metal is a success. The entire jewelry industry needs change....as Mr. Brassen wrote several months ago, it's time for a change.

Karen

[tungsten rings]

I agree with you Karen,i also hope the new metal is a success and i also hope other firms take a chance and launch innovative jewelry products too. Keep up the good work!

by: rhianne

[Jane Cummings]

The jewelry field needs something new and refreshing. Best of luck

Jane

[Pawnshop Gold]

Does platinum looks dull in the comparision of Gold?

[jewelry]

gold, silver, gemstones, diamonds are high rate material. But everybody wants to buy this material.